When you work from home, you might not be certain which marketing tactics are a good option for you and which are too ambitious for your business. Social media, a very popular form of networking and marketing facilitated through websites like Twitter and Facebook, offers work from home business owners a fantastic marketing, branding and networking tool that doesn’t cost much but needs time and a little creativity.

Since being introduced in the mid 1990’s social networking sites have revolutionised the way we do business online.

With instant access to your target audience, and the ability to keep a steady pulse on what our market is currently interested in, it has never been easier to connect with potential buyers and long-term customers.

Social networks provide people with the opportunity to create profiles, blogs and personal pages that reflect their individuality, interests and experiences. It puts people in quick contact with old friends, or helps them make new ones.

Here are 6 reasons you should be adding social network marketing to your daily ‘to do’ list:

1. Flexible Networking
There once was a time when you had to go out to a meeting, class or other group event in order to network with clients who might be interested in your product or service. With online social media sites, you can network with a targeted group of individuals on your own schedule, from the comfort of your home.

2. Global Reach
Without the internet it might be difficult and expensive to find clients overseas for your work from home business. Social media opens your service or product up to the world at no extra cost to you. While you might have to make adjustments in shipping costs when you sell your products to individuals all over the world, you can easily reach them and tailor different marketing strategies to them. It is even better when you have a company that operates in many different countries.

3. Community
Working at home can be lonely. With social media, you can interact with other business owners and not only make valuable contacts, but also learn processes and procedures that can help you run your business. In addition, it gives you a way to let off steam and build relationships even while you are working at home without any coworkers.

4. Opportunities for Continuing Education
Industries, sectors, service standards and other aspects of business can change quickly and it is hard to keep up with all of these changes when you are on your own. Some social media sites are almost like continuous news feeds. If you follow the right people in your industry, you can get updates about changes as they happen. In addition, you can get links to blog posts and articles that discuss your industry and that can teach you different ways of running your business.

5. Data that can be Analyzed
There are a thousand different ways you can tweak your marketing messages in order to get the best response. Social media gives you measurable data to help you evaluate the response to your marketing attempts and fine-tune them so they reach optimum effectiveness. You can tell by traffic sources, responses, purchases and other data what works and what doesn’t with each of your social media strategies. Even better, you can get this data almost instantly, although data gathered over a sustained period of time is likely to be more accurate.

6. Inexpensive Branding
Creating a brand identity for your company may be easy, but spreading that identity to the masses can be difficult and expensive. Social media gives you a tool for brand building and reinforcement that is free and simple. Just make sure that all of your social media messages and communications reinforce the brand that you are trying to create.

The Bottom Line
The opportunities given to work from home businesses by the easy accessibility of social media are almost limitless. With a little research and creativity, you may even find your own way to use social media that fits right into your business and marketing plans. The key is to strive for focused targeting as well as consistency of both message and volume. This helps you find followers who are ideal for your product and service and allows these potential clients to learn to trust you. Social media is good old-fashioned relationship building and networking in a sparkly, much more convenient box.

With all the advantages of using these online methods to develop and grow your business, don’t forget that you still need to do the offline methods too. Combine the two to have a very successful work from home business.