To have a successful work-from-home business, there are certain things you need. You need a strong work ethic, be a self-starter, good communication skills, and a high-quality product or service that people want to buy. But even if you have all of these things, these days, you need a website.
Why do you need a website? It’s simple: A well-made website helps you get ahead of the competition. If you don’t believe me, do some online investigation into your competitors. Most likely, you’ll see that your more successful competitors have websites to promote themselves.
But in case you’re still not sure about this whole website thing, here are the main reasons why you need to have a site for your work-from-home business:
1. Websites establish credibility: If you have a well-made website with plenty of useful information about you and your company, this will give potential customers/clients a sense that you’re the real deal. It will make them want to work with you.
2. Websites demonstrate your experience: Depending on your field, you may be able to post some of your past work online. For example, if you’re a graphic designer or a freelance writer, you can upload a portfolio. Then, when trying to get clients, all you have to do is send them the link to your work.
3. Websites help you to reach out to a larger customer base: Particularly if you market your site well, you can draw huge amounts of highly targeted traffic to your site, vastly increasing public awareness about you and your services. The more people see your website, the more customers you’ll get.
4. Websites help you connect with partners: Practically every business needs partners for networking and cross-promotion. Using your website, you can forge mutually beneficial relationships with other businesses that target the same demographic as you.
5. Websites work 24/7 to promote your business: Your website will work around the clock to draw customers to your product.
6. You need a website to keep up: 10 years ago, small businesses were able to get by without websites, because nobody had them. These days, the most successful businesses are the ones that stay plugged in to the latest technological trends. If you don’t fill your niche on the web, others will, and you’ll be left in the dust.
This doesn’t mean that you have to spend hours on end setting up a website or pay hundreds of dollars to pay someone to do it for you. Some companies provide you with all the websites you will need to market your business.