We are all supposed to get our vitamins and minerals from real food, right? Unfortunately, very few of us actually do! Our health is suffering because we simply do not get the nutrition we need for our bodies to function.

Dr Mehmet Oz has this to say about our diets, “A study of 3 million people revealed that less than 1% of the participants got enough essential vitamins from diet alone. That’s why you  must take a multivitamin; it also helps prevent heart disease, breast cancer and colon cancer”.

An increased exposure to pollution, nutrient-deficient soils, poor farming practices, toxins, chemicals, pesticides and more has left our modern diet sadly lacking in the basic building blocks necessary to create optimal health. Add to that poor lifestyle choices, stresses of modern-day life and a society that’s become increasingly dependent on processed foods full of preservatives, carcinogens and man-made foreign substances that have no business being in your body at all.

The result: your cells and the messages they communicate don’t stand a chance. Without proper nutrition, without supplementation, a break from health is bound to occur. In other words, in today’s day and age, you don’t supplement your diet, your body is likely to be incapable of creating a state of “wellness”.

Food has diminished nutrients

New data has found, fruits and veggies aren’t what they used to be…now I know I sound like your mum now but the facts speak for themselves!

Of the 13 major nutrients found in fruits and vegetables, six have declined substantially, according to a study by Donald Davis, a biochemist at the University of Texas at Austin.

Using data from the U.S. Department of Agriculture, Davis concludes that recently grown crops have shown decreases of up to 38 percent in protein, calcium, vitamin C, phosphorous, iron and riboflavin when compared with produce from past decades.

What accounts for this negative trend? Like any other competitive industry, farmers’ attempts to drive up profits have led them to use new techniques to increase production, Davis said. The faster-grown fruits don’t have as much time to develop the nutrients.

“Farmers get paid by the weight of a crop, not by the amount of nutrients,” Davis said. He called this the “dilution effect”: As fruits and vegetables grown in the United States become larger and more plentiful, they provide fewer vitamins and minerals.

Prevention is better than cure!!

  • “An ounce of prevention is worth a pound of cure”, noted Benjamin Franklin.

Fact is unless you’ve been living under a rock for the past decade or so, we all know prevention reduces disease rates and promotes good health. Yet surprisingly a mere 2-3% of today’s healthcare expenditures are directed toward prevention.

The discussion about prevention has been going on for decades, but it has nothing to do with early diagnosis of disease which is what most conventional doctors and patients have been taught it is.

With our busy lifestyles, making it harder to eat the right foods and the reduction of nutrients in food we need to take action and start spending more time and money on prevention rather than cures!

For people who are focused on prevention, much of their personal health care dollars are spent outside the conventional system. People and physicians focused on prevention spend money on supplements, fitness and healthy eating.

Think about all the money you spend on medications, the so called “cures”. Isn’t it time you took a more pro-active approach to your health and spent that money on nutrition.

Synthetic Vitamins

The lack of proper nutrition has become epidemic and the supplementation of essential nutrients has become a critical strategy for protecting health.While I have always known that supplementation was important because I have read many books on nutrition, I was shocked to find out the toxic ingredients I was actually putting into my and my kids bodies!! Not only that but Synthetic vitamins are only 3-5% soluble in the body compared to 100% in plant-based supplements. So while they will be cheaper, you are actually only ending up with very expensive wee and toxins in our body!

Until recently, synthetically made vitamins and inorganic minerals have provided the only source for standardised levels of these essential nutrients. Synthetic vitamins are made from coal tar or petroleum; and due to their low cost they are the primary choice of manufacturers of both nutritional supplements and enriched foods. Inorganic minerals, either mined or by-products of a chemical process, also provide an inexpensive source for supplementation, but do not have the solubility of minerals found in food.

Synthetic vitamins are chemical compounds that have been manufactured in laboratories to copy or mimic the molecular structure of natural vitamins. Unfortunately, the body cannot properly utilize synthetic vitamins because they are missing cofactors such as enzymes and other vitamins in order to work properly.

According to Dr. Zoltan P. Rona, M.D., there are no studies wherein healthy individuals died immediately after ingesting synthetic supplements. However Dr. Rona points out that “the long-term consequences of continuous daily intakes are potentially dangerous.”

Fruits and vegetables make vitamins in their tissues and then bond them to various minerals, fats, polysaccharides, amino acids and other vital Phytochemicals to create what is called a food matrix. Minerals become more soluble in food and this matrix of nutrients provides the co-factors required by the body for the proper absorption and utilization of all essential nutrients. It has become clear that the human body was designed to obtain its nutritional requirements from food.

As a result, food based health products, such as “super” juices, have proliferated the market in recent years. On the surface they look like a good alternative to synthetically made supplements. Unfortunately, when scientifically analysed, super juices have been shown to contain less than one percent of the recommended daily requirement of the most vitamins and minerals. This has left consumers the poor choice of standardised but synthetically made supplements, or non-standardised and nutritionally deficient food-based supplements.

With so many supplements out there which ones are the right ones?

Now that you’ve realised the very real need to supplement your modern diet with nutritional supplements, what should you be taking? Here’s a checklist you may want to stick to when searching.

  • made with 100% natural plant-sourced ingredients
  • created using green, earth-friendly practices
  • backed by unique patents on proprietary product technology
  • provide immune support and enhance cell-to-cell communication
  • follow Good Manufacturing Practices and NSF Certified
  • fully DSHEA and FDA compliant
  • accurate, detailed product labeling
  • low in gluten or gluten-free
  • 100% money-back satisfaction guarantee

Remember, your cells replenish themselves constantly and they must be nourished properly if they are to create an environment of “renewable wellness” for you. Clever marketing, celebrities and a pretty wrapper don’t make up for a lack of real science and results. When you give your cells what they need to stay healthy, you create healthy tissues, healthy organs and a healthy you.

“The end result of your life here on earth will always be the sum total of the choices you made while you were here.” Dr. Shad Helmstetter.


What choices are you going to make today to invest in your present and future health?

Switch to plant-based, natural supplements that are 100% absorbable and at the same time nourish a malnourished child.

500 Million people take synthetic supplements in the world. 5 Million children die from malnutrition every year. Our vision is to inspire just 1% of people taking these synthetic supplements to switch to our real food technology and wipe malnutrition from the world through our donation through consumption model.

To find out more about nutrition with purpose, go to this page.